Money On
Your Mind
Report 2026

Wisr gathered insights from over 2,700 brokers and consumers to find out how Aussies are feeling about their finances in 2026.

Highlights

  • 7 in 10 Aussies think about their finances at least once a day

  • More than 77% made financial progress in 2025, 51% of them made significant progress

  • 1 in 4 Aussies say trust is the most important factor when choosing a financial provider

  • 85% of brokers say clients want more than just the cheapest rate

It’s not me, it’s the macroeconomic condition

Aussies face financial stress due to rising living costs, debt, and mismatched incomes. Despite this, financial confidence continues to rise, showing that Australians are resilient and intentional with their money.

Progress is a process

Building savings and paying down debt are top priorities, but many Aussies feel held back by not having enough information and having too many accounts to manage.

Figuring out the fine print

Complexity and unclear information are key barriers to confident financial decision-making, with Australians ranking simpler language and clearer information as the most helpful solution.

Trust can’t be bought

Trust is more important than rates or fees when choosing a financial provider, and Australians want human oversight even as AI tools grow in use.

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