Financial health is both subjective and objective; regardless of how much a person earns, it’s habits and behavioural change that are critical in creating lasting change to people’s relationships with money.
To make real change, Wisr (ASX: WZR) has reinvented the consumer credit experience by looking at the bigger picture and improving a customer's holistic financial health.
We’re truly unique in the market; through products, tools and resources, Wisr gives customers access to smarter credit, helps customers get out of debt faster, and to make smarter decisions with their money through cognitive behavioural therapy (CBT), improving their financial decision making and overall financial health.
The key ingredient to Wisr’s model is our dual technology platform that makes us more than just a lender. With $1.6B in loans originated since inception (2017), we built our lending technology platform for greater control over customisation and automation, providing customers with a more streamlined digital experience than traditional, outdated competitors.
The second ingredient is our Financial Wellness Platform (FWP), promoting better financial decision-making for everyone - no matter their level of understanding or financial position. This offers proven benefits for our customers who engage with it via a customised dashboard and mobile app; the data allows users to:
Get a personalised experience based on their next major money moment
See their liabilities and balances
Check and monitor their credit scores
Fine-tune their financial knowledge
Move from subprime to prime credit scores
Round up their money to pay down debt or save
Receive personalised product offers and pricing
Access smarter personal and secured car loans
Apply, manage and pay down their Wisr loan
Learn the psychology of why they spend and change habits
It’s the key way for Wisr to collect rich data harnessed to develop and improve the quality of our products in line with customer and market demand.
Combined with the quality of customers we attract, our revenue growth, improving loan unit economics, and core business profitability, we have significant room to build a company of real size and scale in the years ahead, and shareholders should be excited by this.