Publishing policy


How we create content and ensure it's accurate and helpful to our customers.

The guidelines

We’ve written these guidelines to help our customers yeah, that means you understand how we create content, and ensure what we publish is informative, accurate and helpful.

Our editorial guidelines apply to any content that is published on our website, app, social media or via marketing. 

Tone of voice 

First impressions count, so we strive to be friendly, approachable, and empathetic in our content. 

We use plain English - AKA our content is easy-to-understand and skips the jargon - as a finance company, we know this isn’t always possible but we try

Our content aims to be informative and helpful, and answer frequently asked questions to the best of our ability. 

Our content 

Team Wisr publishes a range of website and app content, including Smart Guides, blog posts, FAQs, illustrations, social media updates, videos, media and marketing material. 

All content published by Wisr is intended to provide you with useful information, but it is not a substitute for personal financial advice or assistance. 

Our content aims to be engaging, informative, and easy to read.

Accuracy and credibility

Our team takes editorial accuracy and credibility seriously and strives to ensure that all of our content is thoroughly researched, reviewed by relevant experts and based on reliable sources. Where appropriate, content is reviewed by Australian psychologists accurately sourced and includes reference data. 

Corrections policy

If you spot any errors in our content, let us know as soon as possible and we’ll ensure they are investigated and fixed up. 

When errors happen yep, we’re not perfect, we aim to be honest and accountable when corrections are made. 

Legal and ethical considerations

We respect your privacy and do not share your personal information with third parties without your consent. You can read more in our privacy policy.


We love to hear from our customers and your feedback is welcome. 

We review all comments on content created by us and respond where appropriate.

We reserve the right to remove any comments or reviews that are offensive or inappropriate.

Our editorial guidelines are intended to provide you with an overview of how we produce and publish content.

We want to ensure that our content is informative, accurate, and helpful to you.

If you have any questions or feedback, please don't hesitate to contact us.